By now, everyone has seen the effects of COVID-19 on our current economy. We’ve had to adapt to a changing retail landscape; the way we’ve made purchases has changed in the past month, and it will continue to change in the future.

There is the Sephora shopper who can’t go into her favorite store and is trying drugstore and supermarket brands because she needs a shopping experience pick-me-up. There is the 83-year-old man who had never ordered anything online and is now using InstaCart for curbside pickup and loves it.

When this is over there is evidence that many stories like this will affect how people shop more than we expected. Experts believe these adaptations will have a lasting effect on our consumer behavior – especially when it comes to online sales.

Want more insights like this and on the topics below?

• E-Commerce in the Wake of COVID-19
• The Effects of COVID-19 on Retail Sales
• Innovation Thrives in Times of Change
• The Lipstick Effect
• 5 Ways to Market in this Changing Retail Landscape