Who We Are
Leaders in customer engagement since 1990, CosPro Marketing has been innovative in the field of experiential marketing; offering tailor-made tools designed to launch, demo, and educate customers on consumer-packaged goods.
Today, the company works with numerous retailers and brands, enhancing customer interaction at every touchpoint. Whether through instore, digitally, or live community events, CosPro is dedicated to crafting memorable experiences that surprise and delight consumers, strengthen brand loyalty, and increase sales conversion.
Joann Marks | CEO
Joann started the CosPro company as Cosmetic Promotions back in 1990 using a borrowed computer and her garage as a warehouse. That inauspicious beginning has culminated more than 30 years later as a leader in Consumer Product Goods Experiential Marketing, working with many retailers as well as hundreds of retail brands; distributing more than 100 million samples. Today CosPro Marketing has 13 employees, operates a 36,000 square foot warehouse, and has 3,000+ brand ambassadors listed with our agency. Jo loves brainstorming with clients to create successful campaigns – contact her for a free consultation. She also loves to travel, drink champagne and fosters Westie dogs in need. Joann’s favorite quote is “Life is short but it’s WIDE”.
Joann’s most memorable brand experience
For six years running, we oversaw Rite Aid’s Glam Camp back-to-school program. My absolutely favorite project was the Glam Camp Model Search. Working with Seventeen Magazine and six beauty brands; we had hundreds of young girls enter the contest. I personally interviewed all of them and then we narrowed the field down so the public could vote on them. My best memories are escorting the winners to New York City for their beauty and fashion makeover and photo shoot. I am still in contact with the two winners and very proud of the lovely young women they have become.
