Joann Marks of Cosmetic Promotions: Five Things You Need to Know to Succeed in the Modern Beauty Industry
Joann Marks of CosPro Marketing was featured in a recent article in Authority Magazine.
Jilea Hemmings of Authority Magazine Interviewed Joann Marks a part of a series about “Five Things You Need to Know to Succeed in the Modern Beauty Industry”.
Based on your experience and success, Can you please share “Five Things You Need To Know To Succeed In The Modern Beauty Industry”. Please share a story or an example, for each.
After 30 years in the beauty industry as a marketing partner for chains such as Walgreens, Ulta, CVS and Rite Aid and every mass beauty brand, I have unique insights on what it takes to succeed in this industry. My five pieces of advice:
- Know your target audience, how and where they shop. Brands think they know, but they don’t always have it right. We did a white paper on the different generations (Gen X, Z, etc) and how they shop. Right now things are upside down and everyone is doing more digitally, but it would surprise most brands to know that the younger consumers love a shopping experience and, during COVID, are more likely to shop with a coupon.