Affordable target market product sampling programs create loyal customers
of consumers buy a product promoted at an event*
purchased because they tried the product first*
indicated they would buy the product again*
*According to a recent EventTrack survey.
Diversity Sampling
Diversity Sampling Distribution of 20,000 organza bags to African American & Hispanic consumers at cultural events.
Teen & College Sampling
20,000 organza sample bags distributed on female dorm doors of 5 colleges as well as distributed at exits of 5 popular teen concerts.
Game Day Men’s Sampling
20,000 bags filled with men’s samples will be distributed LIVE at exits of 5 college football & 5 NFL games.
Breast Cancer Sampling
20,000 bags filled with samples will be distributed at 10 breast cancer awareness events in key markets.
Diversity Product Sampling Program
The 2023 Official LDC U.S. Latino GDP Report™, shows the latest Latino Gross Domestic Product (GDP) is $3.2 trillion, and the Latino Purchasing Power (LPP) is an impressive $3.4 trillion. By 2024, the spending power of black individuals in the U.S. is set to touch an impressive $1.8 trillion!*
Drive multicultural consumers in-store and online by participating in the Diversity Sampling Program. The Diversity Sampling Program is a unique, cost-effective opportunity to reach large groups of consumers at African American and Hispanic events. Samples will be collated into 10,000 or 20,000 bags and distributed person-to-person at multicultural festivals and parades in large markets such as Maryland, New York, New Jersey, Pennsylvania and California.†
*According to OnlineDasher.com.
Teen & College
Product Sampling Program
The spending power of Gen Z is on the increase. In 2022, Business Insider estimated their spending power at over $360 billion in disposable income, more than double what was estimated 3 years ago.
Get your products into the hands of this young consumer age bracket, and gain loyal customers for years to come.
Sample bags will be placed on female dorm doors of 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers, as well as at exits of 5 popular teen concerts such as Taylor Swift, Olivia Rodrigo, Niall Horan and more.† Bags contain samples as well as coupons that encourage sales both in-store and online on your website.
Game Day Men’s
Product Sampling Program
Did you know that millennial men spend more on personal care products than any other generation? The global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022.* This is a demographic you don’t want to miss out on!
Our street teams will distribute sample bags live at football games at 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers, as well as distributed at exits of 5 popular NFL games such as the Baltimore Ravens, New York Jets, LA Rams and more!†
*According to businesswire.com.
Breast Cancer Awareness
Product Sampling Program
This is the perfect opportunity to reach a large number of loyal consumers. Elegant organza bags are filled with 8-10 samples and a coupon book designed to direct consumers to purchase your product online or in stores. 58% of consumers said they would buy the product after trying it* – don’t miss this opportunity!
*According to a study by Arbitron.
†Events may change; subject to availability.
Diversity Product Sampling Program
The 2023 Official LDC U.S. Latino GDP Report™, shows the latest Latino Gross Domestic Product (GDP) is $3.2 trillion, and the Latino Purchasing Power (LPP) is an impressive $3.4 trillion. By 2024, the spending power of black individuals in the U.S. is set to touch an impressive $1.8 trillion!* Drive multicultural consumers in-store and online by participating in the Diversity Sampling Program. The Diversity Sampling Program is a unique, cost-effective opportunity to reach large groups of consumers at African American and Hispanic events. Samples will be collated into 10,000 or 20,000 bags and distributed person-to-person at multicultural festivals and parades in large markets such as Maryland, New York, New Jersey, Pennsylvania and California.†
*According to OnlineDasher.com.
Teen & College Product Sampling Program
Get your products into the hands of this young consumer age bracket, and gain loyal customers for years to come.
Sample bags will be placed on female dorm doors of 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers, as well as at exits of 5 popular teen concerts such as Taylor Swift, Olivia Rodrigo, Niall Horan and more.† Bags contain samples as well as coupons that encourage sales both in-store and online on your website.
Game Day Men’s Product Sampling Program
Did you know that millennial men spend more on personal care products than any other generation? The global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022.* This is a demographic you don’t want to miss out on. Product sample bags will be distributed LIVE at exits of college football games at 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers, as well as distributed at exits of 5 popular NFL games such as the Baltimore Ravens, New York Jets, LA Rams and more!† Coupons are included in every sample bag to direct customers to make a purchase either in-store or online.
*According to businesswire.com.
Breast Cancer Awareness Product Sampling Program
This is the perfect opportunity to reach a large number of loyal consumers. Elegant organza bags are filled with 8-10 samples and a coupon book designed to direct consumers to purchase your product online or in stores. More than 33% of customers who try samples buy the product* – don’t miss this opportunity!
*According to a study by Arbitron.
†Events may change; subject to availability.
For more info, contact Patti Lewis
610-360-9791 | patti@cospromarketing.com
