Brand Launch Into Retail
CosPro Marketing successfully helped Yes to Carrots launch into major drugstore chains by executing a Launch Kit Program. This program, developed by CosPro Marketing, contains all of the tools that store associates need to sell a new product line to customers. Launch Kits usually include product training, consumer samples, a badge or button for store associates to wear, coupons, flyers and a training quiz that has a prize incentive for the associates who complete them.
- Launched into 6,500 stores
- Less than $2 cost per store
- More than 65K sample bags distributed
- Over 20K store associates trained