Four manufacturers needed last-minute management of a joint sweepstakes at Rite Aid.
CosPro Marketing saved the day by handling all the elements of a multi-tiered event for Unilever, Schick, Bayer and Kimberly Clark. The Hot Days, Cool Cash event was not only a consumer sweepstakes with a top prize of $10,000, but also had an in-store endcap, store participation contest and Single Check Rebate gift with purchase program.
- 200K sweepstakes entries
- 500K in sales
- Complete management of contest including website, receipt of entries and distribution of prizes