CosPro Marketing specializes in launch kits and on-going interaction and education kits for store associates. Kits normally contain custom designed training materials, easel cards or tester/sample displays, coupons, brochures, gift-with-purchase items along with product samples and testers. These are distributed either via a shared vendor monthly beauty box that goes DSD or to the chain’s DC’s or mail bag.
- More than 3.6 million interaction kits shipped without missing a deadline
- 100 million+ samples distributed in-store to date
- Saved Walgreens vendors more than $3 million annually in shipping costs
- 25% coupon redemption rate vs. 1% for FSI coupons and 2.7% for digital coupons