Case Study: e.l.f. Cosmetics

How e.l.f. Made Their Launch Unforgettable with a Custom Gratis Kit

A beautifully designed kit that wowed beauty advisors, delivered education, and brought the brand story to life—end to end.

The Kit at a Glance

  • Custom rigid box with branded cover sticker
  • Tri-fold insert for easy education
  • Curated e.l.f. samples for hands-on trial
  • Designed, packed, and fulfilled entirely in-house

Client Love
“I just got to open the kit IRL…. WOW, it looks amazing! Thank you so much for being flexible with us on the tri-fold and cover sticker. We’re truly grateful for your partnership and couldn’t be happier with how this box came to life.”
-— Alexis, e.l.f. Cosmetics

Why It Worked

  • Eye-catching design for maximum impact
  • On-brand training tools to empower beauty advisors
  • Fast, flexible collaboration to meet launch needs

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