Product Launch Book

One of our most popular programs is a high-end publication that highlights new product launches and includes a detachable coupon page. The books can be customized for consumers or store associates and can include tutorials as well as product training. High-value coupons provide Beauty Consultants the chance to try products at a low price in order to give their personal testimony and recommendations to customers. Consumer coupon brochures incentivize shoppers to bounce back into the store to purchase a new product.

  • Currently distributed at CVS; trains Beauty Consultants for 36 cents each!
  • Distributed to 750 stores
  • NEW for 2021: Gratis Testers added for Beauty Consultant Trial
  • Can be customized as a consumer publication with how-to’s, tutorials and customer coupon brochure
    • 45% of all shoppers use coupons most or all of the time