Rite Aid Trade Show
Rite Aid needed a way to attract attention to Beauty Booths at their annual store management and supplier trade show, and vendors needed a way not only to attract the store managers to their booths but to engage and interact with them. CosPro Marketing created and executed an annual “game” that the store managers participated in to win prizes. Each year was a different theme and included fun elements – such as costume contests, unique prizes and game collateral. From “Boss Empowered”, an Austin Powers themed decoded message game (complete with Groovy Spa Briefcase and decoder glasses) to “Captain Rite Aid” the comic book hero who saved Rite Aid; the participation increased annually and both the vendors and the associates looked forward to it each year.
- CosPro Marketing handled all creative design and execution for the event for 8 years
- Included themed collateral such as tshirts, games, posters, prizes and more