Times Square Takeover
CosPro Marketing executed an extensive sampling event in Times Square to promote Aveeno’s Protect + Hydrate Sunscreen products with spokesmodel Jennifer Aniston projected on a huge digital billboard right in the center of Times Square. The CosPro Agency street team distributed samples and coupons to thousands of people on the streets. Plus, one of our skin experts offered demonstrations in a nearby store, helping customers choose the right products for their skin type and try out the products.
- 10k samples distributed by our street team
- 3 giant digital billboards featured in Times Square