WHY Do In-Store Demos?

Retailer staffing is always stretched to the limit and shopper interaction seems to suffer the most from this. In today’s digital world there is still nothing as important as the very human act of seeing a product up close and having an expert show you how it works or answer questions.

Our Brand Ambassadors are highly trained on the products they demonstrate. Whether it is a food, beauty, or wellness product; CosPro Marketing can create a variety of in-store demo programs that are sold to your vendors.

By having a different event each month in your stores; you can improve repeat visits. And you can scale it easily – start with a 10-store test to see how it works! See below for some in-store examples.

Check out some of our past events!

Ulta Maybelline Event

CosProXM hosted Maybelline lip makeovers for the SuperStay Matte Ink and Vinyl Ink Lipcolor brands in 105 Ulta stores. Customers were very excited to be able to try before they buy and loved receiving the samples!

• 200% closure rate!
• 1,174 demonstrations performed
• 2,344 products sold
• 5,888 samples distributed
• 307 store associates trained on the products to help with future sales

CVS Vitafusion Event

CosProXM executed a Vitafusion Gummy Vitamin tasting event  at 195 CVS stores. Shoppers were excited to receive samples so they could taste the product before purchasing resulting in immediate sales of more than 900 bottles.

• 932 products sold
• 7,646 samples distributed
• 463 store associates trained on the products to help with future sales
• 4,550 flyers distributed

HEB Neutrogena Event

CosProXM executed a skin care event featuring Clean & Clear and Neutrogena products at 75 HEB Stores. The Beauty Experts completed more than 650 demonstrations of Neutrogena’s Pink Grapefruit Oil-Free Cleansing Wipes.  Many customers commented they had never heard of the products before our demonstration!

• 209% closure rate!
• 650 demonstrations performed
• 1,365 products sold
• 1,200 flyers distributed
• 18 sales per store during the 4-hour event
• 131 store associates trained on the products to help with future sales