89% of first-time purchases are the result of a trial or sample, and 70% of purchasing decisions are made in-store. Are you sampling?
89% of first-time purchases are the result of trial or sample. Are you sampling?
If you aren’t, you should be. Getting your product into the hands of your target market is the quickest way to make a new sale and enhance your marketing and advertising dollars. Especially if targeting Gen Z since 66% prefer to stop in stores vs online because they want to try products before purchasing. CosPro Marketing is the only in-store demonstration agency with more than 8,000 professional makeup artists, beauty experts and brand ambassadors in top key markets.
There are 5 basic reasons to do in-store demonstrations:
- Create Product or Brand Awareness – 39% of customers surveyed never heard of the product before our demonstration.
- Provide Education to Customers and Associates – every demo store includes training of store personnel.
- Influence Purchase Decisions – 30% of all purchases in stores are unplanned.
- Encourage Trial and Interaction with Consumers – over 25% conversion rate from sampling to immediate purchase.
- Immediate Sales Lift – our events average a 30% lift.
Check out some of our in-store demo case studies!
CosPro Marketing’s Agency completed 1,174 demonstrations at Ulta stores featuring Maybelline SuperStay Matte Ink Lipcolor and Vinyl Ink Lipcolor. A total of 2,344 products were sold during the event, with a closure rate of 200%! Customers were excited to receive samples and try testers before purchasing so they could choose the best shade for them. A customer from an Ulta store in CA commented, ‘I want them all!’ when exploring the shades with our Beauty Expert. The stores were thrilled with the events as well, with store manager comments including: “Amazing guest experience!”, “Such great energy and the team and guests loved her.” and “Very helpful! Would like to request additional dates!”
- 200% closure rate!
- 2,344 products sold
- 5,888 samples distributed
- 307 store associates trained on the products to help with future sales
In-Store Skin Care Demonstration
CosPro Marketing’s Agency executed a skin care event featuring Clean & Clear and Neutrogena products at 75 HEB Stores. The Beauty Experts completed more than 650 demonstrations of Neutrogena’s Pink Grapefruit Oil-Free Cleansing Wipes and distributed over 1,200 flyers on both brands to eager shoppers. A total of 1,365 products were sold; at least 2 products were sold for every demo completed. Many customers commented they had never heard of the products before our demonstration!
- 209% closure rate!
- 18 sales per store during the 4-hour event
- 131 store associates trained on the products to help with future sales