Our in-store shopper engagement program development drives shopper traffic
Let Us Develop a Program for You
Our shopper engagement programs begin by designing custom events that drive traffic to and within your store. These events, fully supported by vendor funding, often include product sampling—the ultimate way to turn trials into purchases. In fact, 57% of surveyed consumers indicated they would go to a different retailer to receive a sample.*
Whether you prefer the dynamic energy of our Brand Ambassadors leading the way, or our convenient “event in a box” kits for your team to shine, your shoppers will be engaged and encouraged to purchase.
Best of all, these vendor-supported events are completely facilitated and expertly managed by CosPro Marketing, meaning no cost or major time commitment for you. Ready for something special? Let us create an exclusive event menu just for you!
Some Program Examples:
- Monthly sampling kit – CosPro collates and ship kits containing multiple vendor provided samples, coupons, and associate training.
- Discovery boxes & bags – Chain exclusive gift sets to sell on-counter or via a subscription program, help introduce shoppers to their new favorite products
- Grand opening programs – Assorted samples are pre-collated into custom bags and shipped to stores to distribute
- Seasonal get the look or gift guides – Luxury magazine with coupons for customers, distributed at store level
- Product Launch Books – High-quality magazine featuring new product launches; perfect for training store associates on new items
- Out-of-the-store events – Chain specific, multi-vendor bags are distributed at women’s shows, community events and colleges
- Direct to consumer – Include samples with online or curbside purchases
- Loyalty programs – CosPro marketing can create and manage many types of loyalty programs or club such as baby or pet clubs
- Product Introduction – Perfect for loyalty members, influencer kits, and more!
Unique Business Model
Idea generation for omnichannel marketing & program creation
Manage sales & communication between vendors & retailers
NO cost to chain & huge savings for vendors + higher ROI
Create, design, & produce content for programs
Completion of all fulfillment & shipping
Turning just 1 program over to CosPro Marketing can save a retailer more than
340 man hours a year!