College Sampling

Chains needed a way to tap into the college student spending power of $574 billion and gain them as loyal customers. Multi-vendor sample bags were hung directly on dorm room doors as well as distributed by a brand ambassador at sororities and campus clubs

• 83% of undergraduate college students own at least one credit card
• 51% are self-supported through savings or jobs
• Average college student spends $2200 annually on personal items
• Targeted colleges within 1 mile walking distance to top drug/mass chains
• 10,000 bags are distributed annually

DID YOU KNOW? We have distributed over 16 MILLION samples through our Target Market Sample Programs!