Mar 16, 2021 | Target Marketing
Diversity Product Sampling Program a Hit!
If you’re looking for diversity product sampling, we have the experiential marketing program for you! For only 30 cents per sample, vendors were able to participate in our Diversity Product Sampling Program that distributed bags with product samples to 20,000 women at African American and Hispanic events in large markets around the country. CosPro Diversity Ambassadors handed out drawstring sample bags at events like the Malcom Shabazz Harlem Market, Fiesta DC, GirlTrek and more! Each bag contained beauty and personal care product samples and a coupon book encouraging customers to purchase the full-size product either in-stores or online.
Excitement abounded at each event, as our ambassadors safely handed out bags to recipients outside, or at drive up events where they received a bag in their car. This year during the pandemic has been different in many ways, and hard on many consumers so the product samples chosen specifically for them were a welcome surprise, and people were excited to receive the coupon book inside.
Our most popular sampling programs are our target market sampling programs where we send our street teams to distribute up to 20,000 samples at community events, festivals, concerts and parades. One brand saw a 467% website hit lift when he participated in a program! For only 30 cents per sample participation cost, you can’t afford not to participate.
The recipients were familiar with most of the brands and many mentioned that they were super excited to try these product samples. The diversity sampling program was a success with brands benefiting from the opportunity to place their samples right in the hands of their target demographic.
Our target market product sampling programs run every year and include diversity product sampling, a teen & college product sampling program, and a men’s game day product sampling program. Find out how to get your samples into the hands of a specific target demographic!