Path to Retail
Trying to get into retail but not sure where to start? We’re here to help! We have more than 30 years of experience working with both vendors and chains to help new brands and products launch successfully.
CosPro Marketing can take care of the Big4 in retail marketing in order to ensure that most growth, execution and talent or client issues take care of themselves.
To learn the correct retail “speak” – Link to our glossary
What do chains want?
For a retailer to take a chance on a new vendor, they expect that brand to bring added value to the table – some of their wants include these items that CosPro Marketing can provide:
- Instore consultations and demonstrations
- Samples with exclusive content attached
- Advertising, marketing and social media support –
spend and reach - Influencer program
- Training of store associates
- Exclusivity
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Special sizes or products
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Gift-with-purchase or purchase-with-purchase
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First to market
