Omni-channel
Back-to-School Program

For 5 consecutive years, CosPro Marketing created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

• 150:1 return on vendor investment
• Double-digit sales lift
• 54 million impressions for 1/2 cent each
• $45 million sales on participating brands
• $168K GWP sales