Chains needed a way to tap into the college student spending power of $574 billion and gain them as loyal customers.
CosPro Marketing created a shared vendor program that puts samples directly in the hands of college students. Sample bags containing 8 to 10 samples and a bounce-back coupon book were hung on dorm doors and distributed by a brand ambassador at sororities and campus clubs.
- 100K reached since 2016 & 3 million+ impressions
- Less than 29 cents per sample cost to vendor
- Included social media hashtags and prizes for submitted pictures annually
- 100% profit for chains – completely vendor funded
- Higher vendor ROI as shared costs with other vendors and across retailers
DID YOU KNOW? We have distributed over 16 MILLION samples through our shared sample programs!