Case Studies

 CosPro Marketing works together with some of the biggest brands to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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Target Marketing
Experts in Beauty
Shopper Engagement
Creative Innovations
Wellness Solutions
Associate Training

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College Sampling

College Sampling

Chains needed a way to tap into the college student spending power of $574 billion and gain them as loyal customers.

CosPro Marketing created a shared vendor program that puts samples directly in the hands of college students. Sample bags containing 8 to 10 samples and a bounce-back coupon book were hung on dorm doors and distributed by a brand ambassador at sororities and campus clubs. 

  • 100K reached since 2016 & 3 million+ impressions
  • Less than 29 cents per sample cost to vendor
  • Included social media hashtags and prizes for submitted pictures annually
  • 100% profit for chains – completely vendor funded
  • Higher vendor ROI as shared costs with other vendors and across retailers

DID YOU KNOW? We have distributed over 16 MILLION samples through our shared sample programs!

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Back to School – Glam Camp

Omni-channel
Back-to-School Program

For 5 consecutive years, CosPro Marketing has created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

  • 150:1 return on vendor investment
  • Double-digit sales lift
  • 54 million impressions for 1/2 cent each
  • $45 million sales on participating brands
  • $168K GWP sales
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