Case Studies

 CosPro Marketing works together with some of the biggest brands to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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Customer Engagement Kits

Customer
Engagement Kits

Chain stores and vendors want a way to provide associates with sampling and education tools but do not have the resources to do it on their own.

CosPro Marketing specializes in launch kits and on-going interaction and education kits for store associates. Kits normally contain custom designed training materials, easel cards or tester/sample displays, coupons, brochures, gift-with-purchase items along with product samples and testers. These are distributed either via a shared vendor monthly beauty box that goes DSD or to the chain’s DC’s or mail bag.

  • More than 3.6 million interaction kits shipped without missing a deadline
  • 100 million+ samples distributed in-store to date
  • Saved Walgreens vendors more than $3 million annually in shipping costs
  • 25% coupon redemption rate vs. 1% for FSI coupons and 2.7% for digital coupons

 


Beauty Consultant Kiosk – Emma

Interactive Beauty Consultant Kiosk – Emma

Rite Aid did not have Beauty Consultants in all stores and needed a way for customers to get answers to their questions at any time.

CosPro Marketing created and implemented a test program for a Beauty Consultant Kiosk – Emma. Emma was an easy-to-use touch screen kiosk that helped consumers choose products and get up to date advice. While one full-time beauty associate would cost a store about $30,000 per year in salary, Emma was there 24/7 at a cost of less than $3,000 per year. CosPro Marketing created the back-end software system so that the vendors involved in the program could add products, videos and images on their own.

  • Estimated savings of $27K per year per store!
  • Reliable data updated daily
  • Accessible all store hours

Brand Launch Into Retail

Brand Launch Into Retail

CosPro Marketing successfully helped Yes to Carrots launch into major drugstore chains by executing a Launch Kit Program. This program, developed by CosPro Marketing, contains all of the tools that store associates need to sell a new product line to customers. Launch Kits usually include product training, consumer samples, a badge or button for store associates to wear, coupons, flyers and a training quiz that has a prize incentive for the associates who complete them.
  • Launched into 6,500 stores
  • Less than $2 cost per store
  • More than 65K sample bags distributed
  • Over 20K store associates trained

Kinney GWP Sample Bag

Gift with Purchase
Sample Bag

Kinney Drugs wanted to compete with the beauty subscription box programs, but shipping costs can be so high.

CosPro Marketing designed a custom gift with purchase sample bag that could be marketed in store on a high traffic endcap. The program included custom printed sleeve with product images/description, 10 samples, a coupon book, and a shelf dangler to promote it on the shelves. The bag was free with any $19.99 beauty purchase or could be purchased at $9.99.

  • 10 brands included
  • 1800 bags distributed
  • Over 1200 bags sold in 2 months

Contests and Sweepstakes

Online Sweepstakes

Four manufacturers needed last-minute management of a joint sweepstakes at Rite Aid.

CosPro Marketing saved the day by handling all the elements of a multi-tiered event for Unilever, Schick, Bayer and Kimberly Clark. The Hot Days, Cool Cash event was not only a consumer sweepstakes with a top prize of $10,000, but also had an in-store endcap, store participation contest and Single Check Rebate gift with purchase program.

  • 200K sweepstakes entries
  • 500K in sales
  • Complete management of contest including website, receipt of entries and distribution of prizes

Back to School – Glam Camp

Omni-channel
Back-to-School Program

For 5 consecutive years, CosPro Marketing has created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

  • 150:1 return on vendor investment
  • Double-digit sales lift
  • 54 million impressions for 1/2 cent each
  • $45 million sales on participating brands
  • $168K GWP sales