Case Studies

 CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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Target Marketing
Experts in Beauty
Shopper Engagement
Creative Innovations
Wellness Solutions
Associate Training

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Times Square Takeover

Times Square Takeover

CosPro Marketing executed an extensive sampling event in Times Square to promote Aveeno’s Protect + Hydrate Sunscreen products with spokesmodel Jennifer Aniston projected on a huge digital billboard right in the center of Times Square. The CosPro Agency street team distributed samples and coupons to thousands of people on the streets. Plus, one of our skin experts offered demonstrations in a nearby store, helping customers choose the right products for their skin type and try out the products.

  • 10k samples distributed by our street team
  • 3 giant digital billboards featured in Times Square

Get the Look Book

Get the Look Book

As a result of the pandemic, shoppers are keeping more of a distance, and the lack of store testers means customers aren’t able to receive in-store demonstrations from beauty experts. CVS needed a way to keep beauty shoppers engaged with exciting content that would educate them on which products they can use to “get the look”.

CosPro Marketing created a program in which brands can participate in an exciting event that offers customers a free Get the Look Book including step by step tutorials and how-to’s, product suggestions, and QR codes leading to bonus content on brands’ websites. Because of the pandemic, do it yourself tutorials and coupn use are trending higher than ever. The Get the Look Book includes valuable coupons to encourage sales and makes a great take-home educational guide for customers to refer to.

  • Event includes an eye-catching table display with easel card, Get the Look Books in acrylic stand and table skirt
  • Helps associates engage with customers and build their cart
  • 70% of shoppers surveyed want interaction with associates
  • The average transaction amount soars 81% after positive interaction with an associate
  • In-store coupons have a higher redemption rate – up to 25% in our programs

HASK Scratch Off

Scratch Off Coupons

HASK didn’t have samples but wanted a way to excite and entice shoppers to try their Rose & Peach Collection. We created three scratch off coupon versions so customers could reveal $1, $2 or $3 off of a purchase. This was a great solution to provide Beauty Consultants with a fun way to interact with and engage customers, while giving them an incentive to make a purchase.

  • 10% redemption rate (versus average of 1% redemption rate for printed coupons)
  • Can be customized for a FREE product in place of samples

In-Store Demonstration

In-Store Skin Care Demonstration

CosPro Marketing’s Agency executed a skin care event featuring Clean & Clear and Neutrogena products at 75 HEB Stores. The Beauty Experts completed more than 650 demonstrations of Neutrogena’s Pink Grapefruit Oil-Free Cleansing Wipes and distributed over 1,200 flyers on both brands to eager shoppers. A total of 1,365 products were sold; at least 2 products were sold for every demo completed. Many customers commented they had never heard of the products before our demonstration!

  • 209% closure rate!
  • 18 sales per store during the 4-hour event
  • 131 store associates trained on the products to help with future sales

Customer Engagement Kits

Customer
Engagement Kits

Chain stores and vendors want a way to provide associates with sampling and education tools but do not have the resources to do it on their own.

CosPro Marketing specializes in launch kits and on-going interaction and education kits for store associates. Kits normally contain custom designed training materials, easel cards or tester/sample displays, coupons, brochures, gift-with-purchase items along with product samples and testers. These are distributed either via a shared vendor monthly beauty box that goes DSD or to the chain’s DC’s or mail bag.

  • More than 3.6 million interaction kits shipped without missing a deadline
  • 100 million+ samples distributed in-store to date
  • Saved Walgreens vendors more than $3 million annually in shipping costs
  • 25% coupon redemption rate vs. 1% for FSI coupons and 2.7% for digital coupons

 

View Other Examples in Our Gallery

Beauty Consultant Kiosk – Emma

Interactive Beauty Consultant Kiosk – Emma

Rite Aid did not have Beauty Consultants in all stores and needed a way for customers to get answers to their questions at any time.

CosPro Marketing created and implemented a test program for a Beauty Consultant Kiosk – Emma. Emma was an easy-to-use touch screen kiosk that helped consumers choose products and get up to date advice. While one full-time beauty associate would cost a store about $30,000 per year in salary, Emma was there 24/7 at a cost of less than $3,000 per year. CosPro Marketing created the back-end software system so that the vendors involved in the program could add products, videos and images on their own.

  • Estimated savings of $27K per year per store!
  • Reliable data updated daily
  • Accessible all store hours
Watch the Emma Video

Brand Launch Into Retail

Brand Launch Into Retail

CosPro Marketing successfully helped Yes to Carrots launch into major drugstore chains by executing a Launch Kit Program. This program, developed by CosPro Marketing, contains all of the tools that store associates need to sell a new product line to customers. Launch Kits usually include product training, consumer samples, a badge or button for store associates to wear, coupons, flyers and a training quiz that has a prize incentive for the associates who complete them.

  • Launched into 6,500 stores
  • Less than $2 cost per store
  • More than 65K sample bags distributed
  • Over 20K store associates trained

Kinney GWP Sample Bag

Gift with Purchase
Sample Bag

Kinney Drugs wanted to compete with the beauty subscription box programs, but shipping costs can be so high.

CosPro Marketing designed a custom gift with purchase sample bag that could be marketed in store on a high traffic endcap. The program included custom printed sleeve with product images/description, 10 samples, a coupon book, and a shelf dangler to promote it on the shelves. The bag was free with any $19.99 beauty purchase or could be purchased at $9.99.

  • 10 brands included
  • 1800 bags distributed
  • Over 1200 bags sold in 2 months
  • 87% sell through rate

Contests and Sweepstakes

Online Sweepstakes

Four manufacturers needed last-minute management of a joint sweepstakes at Rite Aid.

CosPro Marketing saved the day by handling all the elements of a multi-tiered event for Unilever, Schick, Bayer and Kimberly Clark. The Hot Days, Cool Cash event was not only a consumer sweepstakes with a top prize of $10,000, but also had an in-store endcap, store participation contest and Single Check Rebate gift with purchase program.

  • 200K sweepstakes entries
  • 500K in sales
  • Complete management of contest including website, receipt of entries and distribution of prizes
Check Out the Website
View All Sweepstakes & Contest Services

Back to School – Glam Camp

Omni-channel
Back-to-School Program

For 5 consecutive years, CosPro Marketing has created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

  • 150:1 return on vendor investment
  • Double-digit sales lift
  • 54 million impressions for 1/2 cent each
  • $45 million sales on participating brands
  • $168K GWP sales
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