Case Studies

 CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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CVS Vitafusion In-Store Demo

In-Store Demonstration Featuring Vitafusion

CosPro Marketing’s Agency executed an in-store demo at 195 CVS stores in October 2023 showcasing Vitafusion gummy vitamins. They connected with 4,550 customers and a total of 932 products were sold during the event! Customers were excited to receive samples so they could taste the product before purchasing. One shopper commented “this is such a great value for the size!” and another said “my kids love Lil’ Critters!”. The event was a huge success with lots of customer interest. In addition, Brand Ambassadors were able to train 463 CVS employees on the products to assist with future sales.

  • 932 products sold
  • 7,646 samples distributed
  • 463 store associates trained on the products to help with future sales
  • 4,550 flyers distributed

Vaccine Thank You Sampling

Vaccine Thank You Sampling Program

A drugstore retailer anticipated unprecedented traf­fic in Q2-21, and wanted a way to thank customers as they came into stores for their vaccines. CosPro Marketing created a custom program to meet the retailers specific needs and timeline. A complete win-win retailer made customers happy, vendors were excited to get their samples distributed so inexpensively.

  • 3 million sample bags distributed in 3 months
  • 100% vendor sponsored – no cost to chain
  • 70 brands participated
  • Cost less than 17 cents per sample to participate
  • Chain-wide distribution – almost 10,000 stores
  • 100% turnkey

Health Hub Launch Program

Launch Program

CVS needed a way to get the new Care Concierge to interact with customers.

CosPro Marketing created a sampling and training program for 750 CVS HealthHub Stores – handling everything from concept to completion including collating samples, designing HealthHub brochures and customized coupon into beautiful organza bags, and shipping as new HealthHub stores open throughout the year. Ongoing training included a Care Concierge Newsletter.

  • 75K samples distributed
  • Only 14 cents per sample cost per vendor
  • Average of 10 samples per bag
  • Over $35 value in bounce-back coupon book alone

Wellness Sample Box

Wellness Sample Box

Retail chains were looking for a health & wellness program to surprise and delight customers while introducing them to a variety of product lines.

CosPro Marketing created a BEST in Wellness Sample Box Program shared and paid for by multiple vendors. The box contained $35 worth of products and retailed for $9.99. A custom coupon booklet was also included in the box, to incentivize shoppers to purchase the full-size product after trying the sample.

  • 10K boxes distributed/80K samples
  • $10 of coupons included in box
  • $35 value/retail for $9.99
  • Vendor funded = 100% profit for chain