CVS needed a way to get the new Care Concierge to interact with customers.
CosPro Marketing created a sampling and training program for 750 CVS HealthHub Stores – handling everything from concept to completion including collating samples, designing HealthHub brochures and customized coupon into beautiful organza bags, and shipping as new HealthHub stores open throughout the year. Ongoing training included a Care Concierge Newsletter.
- 75K samples distributed
- Only 14 cents per sample cost per vendor
- Average of 10 samples per bag
- Over $35 value in bounce-back coupon book alone