Case Studies

 CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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Times Square Takeover

Times Square Takeover

CosPro Marketing executed an extensive sampling event in Times Square to promote Aveeno’s Protect + Hydrate Sunscreen products with spokesmodel Jennifer Aniston projected on a huge digital billboard right in the center of Times Square. The CosPro Agency street team distributed samples and coupons to thousands of people on the streets. Plus, one of our skin experts offered demonstrations in a nearby store, helping customers choose the right products for their skin type and try out the products.

  • 10k samples distributed by our street team
  • 3 giant digital billboards featured in Times Square

Get the Look Book

Get the Look Book

As a result of the pandemic, shoppers are keeping more of a distance, and the lack of store testers means customers aren’t able to receive in-store demonstrations from beauty experts. CVS needed a way to keep beauty shoppers engaged with exciting content that would educate them on which products they can use to “get the look”.

CosPro Marketing created a program in which brands can participate in an exciting event that offers customers a free Get the Look Book including step by step tutorials and how-to’s, product suggestions, and QR codes leading to bonus content on brands’ websites. Because of the pandemic, do it yourself tutorials and coupn use are trending higher than ever. The Get the Look Book includes valuable coupons to encourage sales and makes a great take-home educational guide for customers to refer to.

  • Event includes an eye-catching table display with easel card, Get the Look Books in acrylic stand and table skirt
  • Helps associates engage with customers and build their cart
  • 70% of shoppers surveyed want interaction with associates
  • The average transaction amount soars 81% after positive interaction with an associate
  • In-store coupons have a higher redemption rate – up to 25% in our programs

Rite Aid Trade Show

Rite Aid Trade Show

Rite Aid needed a way to attract attention to Beauty Booths at their annual store management and supplier trade show, and vendors needed a way not only to attract the store managers to their booths but to engage and interact with them. CosPro Marketing created and executed an annual “game” that the store managers participated in to win prizes. Each year was a different theme and included fun elements – such as costume contests, unique prizes and game collateral. From “Boss Empowered”, an Austin Powers themed decoded message game (complete with Groovy Spa Briefcase and decoder glasses) to “Captain Rite Aid” the comic book hero who saved Rite Aid; the participation increased annually and both the vendors and the associates looked forward to it each year.

  • CosPro Marketing handled all creative design and execution for the event for 8 years
  • Included themed collateral such as tshirts, games, posters, prizes and more

HASK Scratch Off

Scratch Off Coupons

HASK didn’t have samples but wanted a way to excite and entice shoppers to try their Rose & Peach Collection. We created three scratch off coupon versions so customers could reveal $1, $2 or $3 off of a purchase. This was a great solution to provide Beauty Consultants with a fun way to interact with and engage customers, while giving them an incentive to make a purchase.

  • 10% redemption rate (versus average of 1% redemption rate for printed coupons)
  • Can be customized for a FREE product in place of samples

Revlon GWP

Revlon
Gift-with-Purchase

Revlon wanted to increase their cosmetic sales at Walgreens before Valentine’s Day.

CosPro Marketing implemented a gift-with-purchase including a foil stamped gift box with ribbon, retractable Revlon lip brush, Revlon Super Lustrous Love Is On Lipstick and coupon booklet. Walgreens customers received the gift with any $20 Revlon cosmetics purchase. The program was such a success that stores ran out earlier than expected!

  • Over $30K in sales with a 1 week sell-through

Customer Engagement Kits

Customer
Engagement Kits

Chain stores and vendors want a way to provide associates with sampling and education tools but do not have the resources to do it on their own.

CosPro Marketing specializes in launch kits and on-going interaction and education kits for store associates. Kits normally contain custom designed training materials, easel cards or tester/sample displays, coupons, brochures, gift-with-purchase items along with product samples and testers. These are distributed either via a shared vendor monthly beauty box that goes DSD or to the chain’s DC’s or mail bag.

  • More than 3.6 million interaction kits shipped without missing a deadline
  • 100 million+ samples distributed in-store to date
  • Saved Walgreens vendors more than $3 million annually in shipping costs
  • 25% coupon redemption rate vs. 1% for FSI coupons and 2.7% for digital coupons

 


Brand Launch Into Retail

Brand Launch Into Retail

CosPro Marketing successfully helped Yes to Carrots launch into major drugstore chains by executing a Launch Kit Program. This program, developed by CosPro Marketing, contains all of the tools that store associates need to sell a new product line to customers. Launch Kits usually include product training, consumer samples, a badge or button for store associates to wear, coupons, flyers and a training quiz that has a prize incentive for the associates who complete them.

  • Launched into 6,500 stores
  • Less than $2 cost per store
  • More than 65K sample bags distributed
  • Over 20K store associates trained

Back to School – Glam Camp

Omni-channel
Back-to-School Program

For 5 consecutive years, CosPro Marketing has created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

  • 150:1 return on vendor investment
  • Double-digit sales lift
  • 54 million impressions for 1/2 cent each
  • $45 million sales on participating brands
  • $168K GWP sales