Times Square Takeover
- 10k samples distributed by our street team
- 3 giant digital billboards featured in Times Square
CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!
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As a result of the pandemic, shoppers are keeping more of a distance, and the lack of store testers means customers aren’t able to receive in-store demonstrations from beauty experts. CVS needed a way to keep beauty shoppers engaged with exciting content that would educate them on which products they can use to “get the look”.
CosPro Marketing created a program in which brands can participate in an exciting event that offers customers a free Get the Look Book including step by step tutorials and how-to’s, product suggestions, and QR codes leading to bonus content on brands’ websites. Because of the pandemic, do it yourself tutorials and coupn use are trending higher than ever. The Get the Look Book includes valuable coupons to encourage sales and makes a great take-home educational guide for customers to refer to.
Rite Aid needed a way to attract attention to Beauty Booths at their annual store management and supplier trade show, and vendors needed a way not only to attract the store managers to their booths but to engage and interact with them. CosPro Marketing created and executed an annual “game” that the store managers participated in to win prizes. Each year was a different theme and included fun elements – such as costume contests, unique prizes and game collateral. From “Boss Empowered”, an Austin Powers themed decoded message game (complete with Groovy Spa Briefcase and decoder glasses) to “Captain Rite Aid” the comic book hero who saved Rite Aid; the participation increased annually and both the vendors and the associates looked forward to it each year.
Revlon wanted to increase their cosmetic sales at Walgreens before Valentine’s Day.
CosPro Marketing implemented a gift-with-purchase including a foil stamped gift box with ribbon, retractable Revlon lip brush, Revlon Super Lustrous Love Is On Lipstick and coupon booklet. Walgreens customers received the gift with any $20 Revlon cosmetics purchase. The program was such a success that stores ran out earlier than expected!
CosPro Marketing specializes in launch kits and on-going interaction and education kits for store associates. Kits normally contain custom designed training materials, easel cards or tester/sample displays, coupons, brochures, gift-with-purchase items along with product samples and testers. These are distributed either via a shared vendor monthly beauty box that goes DSD or to the chain’s DC’s or mail bag.