Case Studies

 CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed!

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Contests and Sweepstakes

Online Sweepstakes

Four manufacturers needed last-minute management of a joint sweepstakes at Rite Aid.

CosPro Marketing saved the day by handling all the elements of a multi-tiered event for Unilever, Schick, Bayer and Kimberly Clark. The Hot Days, Cool Cash event was not only a consumer sweepstakes with a top prize of $10,000, but also had an in-store endcap, store participation contest and Single Check Rebate gift with purchase program.

  • 200K sweepstakes entries
  • 500K in sales
  • Complete management of contest including website, receipt of entries and distribution of prizes

Back to School – Glam Camp

Back-to-School Program

For 5 consecutive years, CosPro Marketing created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.

  • 150:1 return on vendor investment
  • Double-digit sales lift
  • 54 million impressions for 1/2 cent each
  • $45 million sales on participating brands
  • $168K GWP sales