Case Studies
CosPro Marketing works together with brands and retailers to come up with innovative solutions to specific problems as well as marketing strategies. Check out some examples of how we’ve helped clients succeed! You can also view our White Paper Reports on hot retail topics.
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Beauty Advisor Live Training
Beauty Advisor
Live Training
Walgreens needed a new, more efficient way to train their Beauty Advisors. In the past, each brand would hold schools and the Advisors were out a full day per brand. This was costing both the brands and the chain millions of dollars each year, and the ROI couldn’t support that.
CosPro Marketing created a day of training with 20-minute segments dedicated to the NEW items from each brand; providing the Advisors with easy to remember points of difference per product. The training day consisted of demonstrating hands-on techniques, customer role playing and LIVE quizzing via our Audience Response System. CosPro Marketing also created a follow along bi-lingual training manual, certificates, and gifts for attendees.
- Saved chain & vendors $6 million+ annually
- Lowest training cost per participant
- Average grade was 89%
- 6500 advisors trained in 6 weeks in 130 regions
- 9.4/10 rating by those surveyed
Back to School – Glam Camp
Omni-channel
Back-to-School Program
For 5 consecutive years, CosPro Marketing created, designed, and implemented a multi-media back-to-school marketing program that included a Seventeen Magazine spread, social media, website, gift-with-purchase, in-store endcap and POP, and a nationwide model search contest.
- 150:1 return on vendor investment
- Double-digit sales lift
- 54 million impressions for 1/2 cent each
- $45 million sales on participating brands
- $168K GWP sales
